WEIMI INSIGHTS / RETAIL PROMOTIONS
Make a discount campaign understandable to customers and traceable in reports before sharing the code.
ELIGIBILITY
Define the products and machines included.
LIMITS
Explain dates and permitted uses.
EXCEPTIONS
Decide what happens when the purchase fails.
Test the actual promotion on the intended machine configuration before distributing a code, including excluded products, expired codes and interrupted purchases.
01 / BUYER NOTES
Describe the discount in plain language: eligible products, the value or calculation, where it can be used and any purchase conditions. Decide whether the offer applies to one item or a basket and how it interacts with other promotions.
Ask the supplier to confirm that the proposed rule is supported. A system that accepts a code may not support every combination of limits and product exclusions. Keep the offer within demonstrated capabilities rather than advertising a rule the software cannot enforce.
02 / BUYER NOTES
Specify the relevant start and end conditions and confirm the system’s time zone. If the code is limited to selected machines or a particular product range, state that where customers receive it. An offer should not require trial and error at the payment screen to discover its main restrictions.
Confirm how usage limits work. A single-use code, a shared campaign code and a customer-specific benefit are different arrangements. Do not describe a shared code as restricted to one person unless the system actually enforces that rule through an appropriate supported process.
03 / BUYER NOTES
Use the supplier’s agreed procedure to check a cancelled or interrupted purchase. Determine whether the code remains available, becomes reserved temporarily or is treated as used. The customer-facing message should explain the next step without encouraging repeated payments.
Test the agreed handling for a missing product or refund. A monetary refund and restoration of a promotion entitlement are separate actions in some systems. Support staff need a documented approach so they do not invent a new discount value for every complaint.
04 / BUYER NOTES
Track redemptions, net sales, product availability and relevant costs. A high number of code uses does not by itself prove additional demand; some customers may have bought at the normal price. Define the campaign objective and comparison before launch.
Keep the campaign record with its dates, machine scope and rules. At the end, verify that the code stops working as intended and remove obsolete promotional wording. Review support questions and failed redemptions alongside successful uses to improve the next offer.
Try: The intended product or basket at an included machine.
Check: Clear discount and final amount before payment.
Try: A code outside its rules.
Check: An understandable message and accurate normal price.
Try: An agreed purchase exception.
Check: Payment status and whether the code can be used again.
PRACTICAL ANSWERS
No. Confirm the software and integration support the exact rules you want, then test them on the intended configuration.
Define the policy and verify the supported behaviour. Payment reversal and promotion entitlement may be managed separately.
No. Review incremental demand, discount cost, product margin and operational effects using a consistent comparison.
YOUR NEXT STEP
Prepare eligible, excluded and interrupted-purchase examples. Ask the supplier to show both the customer experience and the resulting transaction records.
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